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As with most things that are started with some good ideals, there are always going to be some people who will want to abuse the system.  We have noticed that some other companies are selling Fairtrade coffee that is not all Fairtrade.  

Sometimes the Fairtrade bit only accounts for 25% of the contents and we don't think that's right.

So, quite simply, our policy is that,

if we say its Fairtrade, it is 100% Fairtrade,

and if it is not 100% Fairtrade we will tell you exactly what the percentage is.